Posts Tagged ‘linking’

There is a demand for German products which stay true to form and close to home. Despite what we hear from China regarding the steel industry, now we hear something from Germany and the steel industry, as one steel plant shows.

“…Beams and uprights being coaxed into form from steel coils, passing through automated metal forming and punching systems before being maneuvered by robot…” read more here.

The plant is impressive, with beams and uprights being coaxed into form from steel coils, passing through automated metal forming and punching systems.


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S.M. 4.1.08 @ 11:07

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What should a company testimonials page say? Do you read company testimonials? To me, this is as important as the “about us” page on a business website.

If a company wants you know know about their background and their products, their overall reputation, would you now want to go back and talk to their previous customers?

Your customer reviews, or testimonials, should be placed or linked to your home page.  Maybe a few could be lead from or teased from your home page.  Then potential customers could be drawn to a specific testimonials page where they could read honest reviews.

A testimonial page is a nice way to let the potential customer see what the previous customer had to say. It lets a shopper feel at ease when they see that other buyers felt comfortable with their experience. Some may say they liked shopping on a particular website due to its ease of use and that may be a good thing to add to a testimonials page. Others may say they liked the company for their product, support team, staff, or any number of reasons.

Testimonials are effective because they lay things out honestly so that potential customers can read what previous customers have to say, then determine whether or not they like what those previous customers wrote. Many potential customers base decisions on what previous customers have to say. Some, however, do not. It is a matter of personal opinion, as with much on the web. But testimonial pages allow choices and they show opinion and thoughts – feedback. These are important things in business today.

Testimonial pages should be kept honest, unbiased and succinct. In other words, they should not go on and on in a rave review about a company and they should not slam a company. Testimonials should be honest and tell what a customer really thinks.

Before a review or testimonial is placed online, it should be tastefully edited as to content and then overviewed, possibly by a non-biased outside or third-party entity. If such a third-party does not exist, consider asking a person who has no interest in what is written one way or another to organize the content and make sure there is not too much in any one testimonial (not too much content in person “a” or “b’s” statement). That way each testimonial is fair and unbiased. It is not too difficult to do and any size company with shopper or customer feedback can begin to build a testimonial feedback to be proud of.

TIP: Try not to get too over-the-top or obsessive about your customer testimonials; it may become habitual to check on the page or see what shoppers are saying. Try to keep a level head. If you are a good business person, you will have good shoppers in your business and they will say good things about your company – no worries here.

In a nutshell, testimonial pages can be an asset to a company. They can be tasteful, honest, and tell a true tale of a good business. Build a good testimonial you can be proud of for a long time to come.


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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
SM 3.6.08 @ 08:17